Your campaign should include a compelling Pitch Description and video.

Your Pitch will cover the who, what, when, where, why, and how of your campaign story.  Be honest, transparent and authentic. Your Pitch should explain your mission to a stranger and compel them to contribute in a just a few succinct paragraphs.

• Who are you? Introduce yourself and your team. Tell your story.
• What are you trying to raise money for? Be specific, including your budget.
• When will your project take place?
• Where will your project take place?
• Why are you raising funds? Show your passion, explain the impact of your project or tell us about the people who will benefit from it.
• How can people get involved?  Beyond just donating money, what else can people do to help you?

In addition to your Pitch text, be sure to include a Pitch video. Indiegogo campaigns with videos raise 114% more on average than projects without one. Videos help reveal your story and connect the audience to your idea. You don't need a fancy camera or video editing software to make a compelling Pitch video. The best videos are personal and succinct. Anyone can make a great video!

For more tips, check out the following links:

Pitch Advice from our Blog

• Dissecting a Great Pitch: Art Monastery Summer Programming
• Getting Your Point Across in 2 Short Paragraphs
• Owning Your Campaign: Part 2 - Your Pitch Video
• IndieGoGo Insight: Pitch Videos Power Contributions- Increasing Them 114%
• 3 Good, No-Frills Pitch Videos
• 6 Tips for a Good Pitch Video

Examples of Great Pitch Videos

• 50 for 50
• Access:energy
• Jeffery Self Needs a New Tooth
• Satarii Star
• ReelGrrls
• Atlantis Books
• The Pickle
• Liberia 77
• Randolph Workshop
• Muslim Chaplain at UM

Related Links:

For a more comprehensive look at running a successful campaign, please visit our article:  What Makes a Campaign Successful

For more tips on how to run a successful campaign, please visit our blog:  5 Basics for a Great Pitch Page