Your campaign should include a compelling Pitch Description and video.
Your Pitch will cover the who, what, when, where, why, and how of your campaign story. Be honest, transparent and authentic. Your Pitch should explain your mission to a stranger and compel them to contribute in a just a few succinct paragraphs.
Who are you? Introduce yourself and your team. Tell your story.
What are you trying to raise money for? Be specific, including your budget.
When will your project take place?
Where will your project take place?
Why are you raising funds? Show your passion, explain the impact of your project or tell us about the people who will benefit from it.
How can people get involved? Beyond just donating money, what else can people do to help you?
In addition to your Pitch text, be sure to include a Pitch video. Indiegogo campaigns with videos raise 114% more on average than projects without one. Videos help reveal your story and connect the audience to your idea. You don't need a fancy camera or video editing software to make a compelling Pitch video. The best videos are personal and succinct. Anyone can make a great video!