On your Campaign Homepage, there is a tab called Updates. You can use this section to announce progress with all your followers. When you post an update it will be sent as an email to contributors and fans who have chosen to follow your campaign. Updates can be sent during or after your campaign.
Benefits of Updates
Build trust. The more progress you show through updates, the more people will build trust that you have what it takes to get the project done. That confidence will translate into more funds and sharing.
Build Community. An update gives someone the opportunity to check back in with your campaign and share it again with their friends. Updates also give people a more personal look into your project.
Build gogofactor. The more you and your community interact with your campaign and share it, the higher your campaign's gogogactor will climb. The higher your gogogactor, the greater the chance your campaign has in getting featured on our homepage, in blogs and in Indiegogo press.
How Many Updates Should I Post?
Campaigns that post 1 - 5 updates each week double their contributions! Here's a graph from our Insights blog to demonstrate:
When Are Updates Sent to Followers?
Campaign updates are typically sent within 5 minutes of posting. If you post more than 2 updates within 12 hours, all of the updates you post within this time period will be aggregated and sent to your followers in one batch, along with a link back to your campaign.
Any media (video, image or document) included in the update will automatically be archived in your Gallery when you post the update. As new updates are posted and older updates get pushed down, viewers will still be able to access your media in the Gallery.