Every campaign has three critical elements: a good Pitch, proactive outreach and an audience that cares.
A Good Pitch
A good Pitch is direct, engaging and transparent. It’s important to be yourself, to clearly communicate what you are doing, and show what you are raising money for. Be proud of your endeavor and let your enthusiasm show! Make a Pitch video to be more personable and dynamic.
Use your Perks to give people an opportunity to participate, rather than merely contribute. People love being involved and feeling like they’re a part of something. It's important to offer compelling Perks in return for contributions. As a general principle, Perks need to be exclusive, discounted or limited edition.
Begin by sending personal emails to friends, family and fans. Keep your contributors updated on your campaign by posting regular updates on your Campaign page. Updates are a great way to keep contributors involved in your campaign process. Promote your campaign on your personal website or within social media sites like Facebook or Twitter.
An Audience that Cares
Your inner circle of friends, family and fans should fund 25-40% of your goal within the first few weeks of your campaign. This creates public validation for your cause, as well as an army of spokespeople to help spread your campaign on social networks.
This is a fantastic tool for anyone new to crowdfunding that compiles years of research across thousands of crowdfunding campaigns. We've compiled this research into a short, easy-to-read guide on tips and best practices for running a successful crowdfunding campaign.
Each week our crowdfunding experts talk to campaign owners- and potential campaigns owners- about how they can build, manage, and publicize their campaigns. Every week covers a different topic, and they're a great way to understand the tricks behind running a great campaign.