posted this on October 23, 2011 22:57
Indiegogo provides each campaign with a set of Share Tools to help you spread the word about your project. The Share Tools are located in the box below your Pitch image or video. Please note that your Share box will appear only after your campaign is live, not while your campaign is still in Draft mode.
Launching a campaign is just the beginning. Money does not just show up out of nowhere. It requires a good and consistent outreach; like sharing your campaign with friends, family and fans. We make it very easy for contributors and fans to help you spread the word, but you still need to cultivate the early base to jump start your crowdfunding.
How to Use the Share Tools
Copy the campaign URL and paste it into an email or social media update
Click on the Facebook, Google Plus or Twitter icons to share through your social media networks
Add a widget to your blog or personal website. Click Embed and then copy and paste the widget code.
Send a direct email from Indiegogo
If you use any of the tools in the Share box, Indiegogo can keep track of all the people who visit your Campaign Homepage. You can see visitor information on the Analytics tab of your campaign Dashboard (the top right hand corner).
Sharing your campaign helps increase your gogofactor and increases your likelihood of reaching your goal. Gogofactor is the algorithm that Indiegogo uses to rank campaigns on the Browse or Homepages. The gogofactor also determines which campaigns are featured on our blog or in our newsletter.
How to Share Your Campaign Offline
Creating an online crowdfunding campaign typically means that your primary outreach will be based online. That said, however, offline strategies toward sharing your campaign can be just as important as your online strategies. For ideas on how to share your campaign offline, please see our blog article: 10 Ways to Promote Your Indiegogo Project Offline.
For more information about gogofactor, please visit our article: The Gogofactor