How to Share A Campaign With Others

Indiegogo provides each campaign with a set of Share Tools to help you spread the word about. The Share Tools can be used by the Campaign Owner as well as Contributors and they are located in the box below the campaign's Pitch image or video.

The Share box will appear only after a campaign is live, not while a campaign is still in Draft mode.

How To Use Share Tools

  • Copy the campaign URL and paste it into an email or social media update
  • Click on the Facebook, Google Plus or Twitter icons to share through your social media networks
  • Add a widget to your blog or personal website. Click Embed and then copy and paste the widget code. 
  • Send a direct email from Indiegogo

If you use any of the tools in the Share box, Indiegogo can keep track of all the people who visit the campaign through the shared link.

How To Share With Email

To add a widget into an email, you will need to copy and paste the widget image and add a hyperlink to your campaign page.  Below are step by step instructions on how to do this: 

  • Go to the 'share' box beneath the main pitch image on the campaign page. The Share box will only be available after your campaign has launched.
  • Click on the button that says "Embed"
  • Scroll down to the section labeled "Email"
  • Click on the button that says "Click Here". This will open the widget image in a new window.
  • In the new window, right click on the widget image. Select "Copy Image"
  • Open a new email
  • Paste the widget image into the email
  • Select the widget image in the email
  • Click on the button to add a hyperlink
  • Go back to the original widget page, and copy the link that we've provided for you (
  • Go to your email where the selected widget image is waiting for a hyper link. Paste in that URL. Click 'Save'
  • Your widget is now embedded in your email, so that when you send it to people and they click on the image, they will go to your campaign page.

Try sending yourself a test email so that you can see how the widget will look.  You can use these same instructions to embed a widget onto any other site / page that will allow you to paste and hyperlink an image.  For example, you could post a widget onto your Facebook wall or into a blog post.

How to Share A Campaign Offline

Creating an online crowdfunding campaign typically means that your primary outreach will be based online. That said, however, offline strategies toward sharing your campaign can be just as important as your online strategies. For ideas on how to share your campaign offline, please see our blog article: 10 Ways to Promote Your Indiegogo Project Offline.


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