How often should I update my campaign?
Indiegogo expects campaign owners to post updates on their Indiegogo campaign at least once a month, both while your campaign is live and after it ends until all perks are completely fulfulfilled. Maintaining regular communication is an important part of keeping your backers engaged and happy. Campaigns that post regular updates while their campaign is live also raise more money overall.
What should the updates include?
All of your updates should be substantive, meaning honest and transparent. Backers won't be interested in non-campaign related content. Make sure to include details about your progress, like production updates, new features, images, and videos.
Be open about any setbacks or delays you're encountering. If your estimated shipping dates have changed, let your backers know as soon as possible. These types of updates may be harder to write, but being honest with your backers about your progress will help you retain their faith and support. For more tips on what your update should include, please see this article.
Can I post updates on my social media page/website?
The first place you should post any new information about your campaign is on your Indiegogo page itself. You can repost it on your social media pages or website if you wish, but all campaign updates should be sent to backers through your Indiegogo page.
What if I don't have new information?
If you are working on your campaign and the manufacturing of your product, you likely have something meaningful to send to your backers. You can use your updates to address any questions you've seen frequently from your backers or let them know about any changes you've had to make to your product.
What happens if I don't update regularly?