Indiegogo's Campaign Dashboard helps you leverage the full potential of our platform. The Campaign Dashboard allows you, the campaign owner, to see how close you are to your goal, analyze trends and the impact of your online marketing efforts. The Campaign Dashboard provides you with data and Analytics to help you track your page views, referrals and contributions, and better manage your perks, using our 'Perks' tab.
To navigate there:
- Login to your Indiegogo account and visit your campaign page
- Select 'Dashboard' on the sidebar of your campaign page
Four Tabs To Explore:
The Campaign Insights Tab
The Insights tab visualizes analytics and data on your campaign to help you keep track of your success.
You can see the amount raised, the number of contributions (and the specific sources they’re from), number of backers, and referrals to your campaign. You can also visualize the data for your amount raised, contributions, and visits by the day, hour and week, using the Campaign Activity section's interactive graph. You can see where your contributors come from (referrals and sources) as well as in which countries your campaign is most successful. With all the visual information on this tab, you’ll be able to quickly assess which of the various domains are generating the most traffic, whether that traffic is from Indiegogo or other sources, and which Indiegogo users are referring the most contributors to your campaign.
The Perks Report Tab
The Perks tab provides campaign owners with an easy view of all perks they've offered on their campaign. It offers you a chance to view the name, description, number of perks claimed, the dollar amount of each perk, and how much money each perk has raised, so far. This tab should help you to optimize your campaign by seeing which perks are popular.
The Orders & Donations Tab
The Orders & Donations tab provides you with one easy place to keep track of your campaign’s perk fulfillment. We have an interactive system to simplify the fulfillment process. You can easily filter by perk or shipping country. You can also quickly search for individual backer by email or name.
Campaign owners also have the ability to generate CSV files of all their backers, as well as CSV files for their filtered selections of contributions. You can export your CSV files as an Excel File, Google Doc, or other application to manage your supporters.
Please read our article on How to Keep Track of Perk Fulfillment for more information.
The Finances Tab
The Finances tab shows you a breakdown of the amount raised, the fees you can expect to be charged, as well as the timeline and method of disbursement. We recommend you check this tab for a quick overview of the status of your campaign's funds.
Please read our article, When Do I Get My Money, for all the details around how campaign funds are sent to you.