Indiegogo's Campaign Dashboard helps you leverage the full potential of our platform. The Campaign Dashboard allows you, the campaign owner, to see how close you are to your goal, analyze trends and see the impact of your online marketing efforts. The Campaign Dashboard provides you with data and Analytics to help you track your page views, referrals and contributions, and better manage your perks using the 'Perks' tab.
To navigate there:
- Login to your Indiegogo account and visit your campaign page
- Select 'Dashboard' on the sidebar of your campaign page
Six Tabs To Explore:
Campaign Insights
The newly updated Insights tab offers a comprehensive display of information about data collected from your campaign. Inside the Campaign Insights, you will find:
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Progress Overview. This displays the total funds raised (goal amount and percentage raised), number of backers, and total campaign page visits.
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Campaign Activity. This displays various data gathered from the campaign.
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The first part of Campaign Activity shows a line graph that displays the amount raised total, number of contributions, and number of campaign visits that can be filtered with a start and end date, and displayed in increments of hour, day and week. All this data can be downloaded into a CSV file.
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Campaign Activity also displays the total funds raised and broken down by different traffic sources.
You can see the amount raised, the number of contributions (and the specific sources they’re from), number of backers, and referrals to your campaign. You can also visualize the data for your amount raised, contributions, and visits by the day, hour and week, using the Campaign Activity section's interactive graph. You can see in which countries your campaign is most successful. With all the visual information on this tab, you’ll be able to quickly assess which of the various domains are generating the most traffic, whether that traffic is from Indiegogo or other sources, and which Indiegogo users are referring the most contributors to your campaign. -
New features include:
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More Detailed Source Breakdown
In addition to all the metrics previously available, the Insights Dashboard will include a more detailed breakdown of sources, both Campaigner- and Indiegogo-driven. -
Enhanced Attribution Modeling
The new Insights Dashboard also features enhanced attribution modeling. Single-touch attribution models are no longer the standard because the customer journey has changed and spans many devices, channels and touchpoints. Today, marketers use an average of 13 touch-points, making accurate attribution more complex.
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Perks Report
The Perks tab provides campaign owners with, an easy view of all perks they've offered on their campaign. It offers you a chance to view the name, description, number of perks claimed, the dollar amount of each perk, and how much money each perk has raised, so far. This tab should help you to optimize your campaign by seeing which perks are popular.
Items Report
Keep track of which items were claimed by your backers during their contribution process. If you have the same item included in multiple perks, this will help you know the exact numbers you need for each of your items.
Perks Claimed & Donations
The Perks Claimed & Donations tab provides you with one easy place to keep track of your campaign’s perk fulfillment. We have an interactive system to simplify the fulfillment process. You can easily filter by perk or shipping country. You can also quickly search for individual backers by email or name.
Campaign owners also have the ability to generate CSV files of all their backers, as well as CSV files for their filtered selections of contributions. You can export your CSV files as an Excel File, Google Doc, or other application to manage your supporters.
Please read our article on How to Keep Track of Perk Fulfillment for more information.
Finances
The Finances tab shows you a breakdown of the amount raised, the fees you can expect to be charged, as well as the timeline and method of disbursement. We recommend you check this tab for a quick overview of the status of your campaign's funds.
Please read our article, When Do I Get My Money, for all the details around how campaign funds are sent to you.
Referrals
Your Referrals dashboard lets you keep track of who is sharing your campaign. See data about who has referred visitors to your campaign and how many contributions have resulted from those shares. Download the dashboard on CSV and see which contributions have come from referrals!
For more information, see this article.