What is InDemand?
InDemand makes it easy for any successful campaigner to keep raising funds after their campaign ends. Continue raising money and building your community for as long as you’d like.
InDemand lets you:
- Accept contributions after your crowdfunding campaign ends
- Grow your community and reach new audiences
- Receive ongoing exposure on the Indiegogo platform
Joining and Leaving
How do I participate in InDemand?
Campaign owners can opt in through the Campaign Editor. Sign in your Indiegogo account and visit your campaign page. Click ‘Campaign Editor‘ on the sidebar of your campaign page. Click 'InDemand' from the sidebar. Check the 'Opt in to InDemand' check-box and click 'Save.'
You'll need to then reach or exceed your goal, and reach your deadline for your project to roll into InDemand.
When does InDemand start?
After opting in during your campaign, InDemand will automatically start after your campaign deadline, provide your campaign has reached its goal. If you opt in after your campaign ends, InDemand will start immediately.
Note: if your campaign does not meet the goal by the deadline, it will not be eligible for InDemand and will close.
How do I opt out of InDemand?
Why is my InDemand campaign under investigation?
How much does it cost to participate in InDemand?
Raising funds through an InDemand project?
Platform fees in InDemand are 5% if you ran your campaign on Indiegogo, 8% if you ran your campaign on another platform, and higher than 8% if you ran on another platform and receive additional support from our team (plus applicable Third Party Payment Processing Fees.) Contact us for more information.
- For more information on standard fees and pricing, see our article on Pricing & Fees.
When do I get my money?
Funds raised via credit card are sent to your bank account (less Indiegogo fees) within 15 business days after your deadline. Following disbursements take place every four weeks. Note: It can take 3-5 business days for funds to arrive in your bank account.
Please note that if your campaign is in InDemand, the amount of funds we disburse to you during the InDemand period may be adjusted for accuracy. If a chargeback is lost against your campaign, and the lost chargeback has already been disbursed to you, we will hold the appropriate amount of funds raised during InDemand to cover the cost of this chargeback. This will only occur in the case where you raise funds during the InDemand period that have not yet been disbursed to you.
For more information on normally scheduled disbursements, see our article on When do I get my money?
For more information on the status of your campaign’s funds, please visit the "Funds" tab on your Campaign Dashboard.
Will Indiegogo send me a 1099-K form?
- Please see this help center article for more information about taxes.
Communicating with your audience
What is Indiegogo telling my audience?
- Visitors will see that your campaign has ended and is still accepting contributions.
- Visitors will see the total funds raised as your InDemand page continues to update.
- Visitors will be able to contribute to your InDemand page or select a perk.
What should I tell my audience?
It’s important to keep your campaign page updated, for both previous backers and new visitors alike.
Here are four easy steps to keep raising funds now that your campaign has ended:
1. Update your story:
Edit your text, tagline, or campaign video to show visitors your campaign has ended and is now in InDemand.
2. Assess your perks:
Modify or adjust your perks or pricing as needed. Remember: You can always hide or add new perks.
3. Inform your followers:
Let your followers know why your campaign is continuing to raise funds after your campaign has ended, and what they can do to help.
4. Share your InDemand Page:
Reach out to your broader community, and encourage them to spread the word.
As with any stage of raising funds on Indiegogo, transparency can help your backers feel engaged and at ease. Don’t forget to tell a compelling story: If enthusiasm from backers made you want to keep growing your community, or keep offering a specific perk before it’s available to the mass market, let your audience know.
How do I contact my previous backers only?
Since you’ll have funds from individuals who’ve contributed at different times, you may want to direct ongoing communications to all backers, or to a specific group.
Updates work the same way for an InDemand page as they did for your live campaign and are sent to all your followers. If you wish to contact a specific group, simply download backer email addresses in a .csv file. You can send a message through your own mail-client to backers from any date range you determine.
Will my URL change?
It’s the same campaign page and URL, so you don’t have to redirect traffic and you can keep the same search engine rankings.
How will Indiegogo promote my campaign?
Promotion is largely based on activity – the more active you are and the more of your community you bring to Indiegogo, the more promotion you can expect to receive. We also regularly feature campaigns on our blog, newsletter, and social media channels.
Should I continue to direct traffic to my InDemand Page, my own website, or both?
You will be able to continue accepting contributions on your InDemand page, which will always show the funds you raised during your campaign and InDemand periods. Any visitor will be able to contribute, so we recommend continuing to direct traffic to your InDemand Page.
What can and can’t I edit when in InDemand?
You can edit the same things in InDemand that you can with your live campaign. This includes your campaign video, title, tagline, pitch description, media, team, payment type and information, URL, updates, and perks.
You still will not be able to edit your funding goal, your campaign’s funding type, any perks already claimed by a backer, or your campaign's currency.
Can I offer different perks or change perk pricing?
Yes, you can add, edit, and remove perks the same way you can when your campaign is live. You can also change pricing for any perk, yet once a perk has been claimed by a backer, it cannot be edited—only removed.
Can I set a future retail price or images on my perks?
When in InDemand, you have the ability to add a retail price point, in addition to your perk price. This is a great way to demonstrate the discount you are offering to your earliest supporters if they claim the perk during your crowdfunding phase.
You can also add an image to your perk! This will allow you to display your product and demonstrate what a contributor will receive when they claim that specific perk!
Here's a great example, from Jellyfish Aquarium, of how both these features appear on your perks:
How do I add future retail price?
To add the future retail price to your perks, visit the perks tab of your campaign creation flow. From there, click 'Add Perk' and you'll see the updated Perk creation flow.
Add the price of your perk in the "Price"- this will be the price that contributors pay on your campaign. Add the expected retail price in the "Retail Price" field - this should be your expected price your item(s) will be in retail. When you've completed all the relevant fields, be sure to click "Save." Once the Perk is saved, it will have the percent-off price listed.
Should I offer different perks or change the price of a perk?
Backers often give multiple times to the same campaign, so offering a unique new perk, just for previous backers, is an easy way to thank them for helping you reach your goal. In addition, it can also help re-engage a loyal audience that’s already shown how much they care about your campaign.
Can I change my InDemand goal?
No, your InDemand goal is locked from your original campaign, and cannot be edited.
Will my campaign total funds raised increase?
Yes, your InDemand page will show total funds raised.
Dashboard: Tracking & Analytics
How do I track my campaign’s performance during InDemand?
Keep tracking your campaign analytics through your campaign dashboard to learn more about your audience. All four of the same tabs (Campaign Insights, Perks, Contributions, and Funds) will be available to you.
You can see all the funds raised throughout your entire campaign, or filter contributions between your live campaign and campaign in InDemand. It’s easy to compare analytics for each period separately.