Backers decide quickly whether or not to give you their attention and funds. The first 30 seconds of your pitch video should give viewers all of the information they need to make the decision to back your campaign.
While the first ten seconds are arguably the most critical for capturing a viewer’s interest, thirty seconds is a length of time used in many paid placements. If those 10 seconds are constructed wisely, this segment of your video can be leveraged as a YouTube banner ad and as a long-term piece of marketing collateral as you continue to grow your project.
Whether your project is big or small, high-budget or no-budget, these three strategies will give you everything you need to make the opening of your pitch video shine.
One of the great things about crowdfunding is that it helps you create a personal connection with your audience that can last well beyond your campaign.
Show your passion and explain why it is important. What impact will your project have on the world? If viewers hear about your idea from you, they are more likely to want to join your community.
Putting your team on screen is just one strategy to establish a connection with your audience. Another way to make sure contributors understand your idea and its impact is to include testimonials.
If you have existing press coverage, a good reputation in your field, or a dedicated fan base, don’t be afraid to put these on screen in the first thirty seconds.
Keep It Simple
It can be intimidating to make a pitch video for the first time. Some campaigners get caught up in making a big splash and forget to keep the focus on the product.
You don’t need a rocket launch in your first thirty seconds to grab a viewer’s attention, and you don’t need to be a comedian to convince people what you are doing is important or interesting.