InDemand makes it easy to continue raising funds after your campaign deadline!
In order to be able to move into InDemand your campaign must have:
- Raised at least the goal amount
- Met the campaign deadline
If your campaign did not meet it's goal by the deadline, it is not eligible for InDemand and your campaign will remain closed. However, you are welcome to consider running a follow up campaign.
Setting Up InDemand
Q: How do I participate in InDemand?
Campaign owners can opt in through the campaign editor. Login to your Indiegogo account and visit your campaign page. Click ‘Campaign Editor‘ on the sidebar of your campaign page. Click on the 'InDemand' tab, and check the 'Opt in to InDemand' checkbox. Be sure to save your changes!
Q:When does InDemand start?
A: If you opt into InDemand before your campaign deadline, InDemand will automatically start after your campaign deadline if your campaign has reached its goal. If you opt in after your campaign deadline, InDemand will start immediately after you opt in if your campaign had reached its goal.
Q: How do I opt out of InDemand?
A: If you would like to opt out of InDemand please contact firstname.lastname@example.org
InDemand pages can be reopened at anytime, provided they are in good standing with Indiegogo. Just email email@example.com
Q: Can I join InDemand if I raised money on another platform?
A: Absolutely! InDemand is not just for Indiegogo campaigners. If you reached your crowdfunding goal on another platform, you are eligible to join InDemand. Contact our InDemand Team, and we’ll help get you set up.
Future Retail Price Points and Images on Perks:
When in InDemand, you have the ability to add a retail price point, in addition to your perk price. This is a great way to demonstrate the discount you are offering to your earliest supporters if they claim the perk during your crowdfunding phase.
You can also add an image to your perk! This will allow you to display your product and demonstrate what a contributor will receive when they claim that specific perk!
Here's a great example, from Jellyfish Aquarium, of how both these features appear on your perks:
Q: How do I add future retail price?
A: To add the future retail price to your perks, visit the perks tab of your campaign creation flow. From there, click ‘Add Perk’ and you’ll see the updated Perk creation flow.
Add the price of your perk in the “Price”- this will be the price that contributors pay on your campaign. Add the expected retail price in the “Retail Price” field - this should be your expected price your item(s) will be in retail. When you’ve completed all the relevant fields, be sure to click “Save.” Once the Perk is saved, it will have the percent-off price listed.
Q: How do I add an image to a perk?
A: To add an image to your perks, visit the perks tab of your campaign creation flow. From there, click ‘Add Perk’ and you’ll see the updated Perk creation flow. Add your image to the “Perk Image” field, and don’t forget to “Save” your work.
- Use PNG or JPG files
- Recommended size: 640x480 pixel
- Minimum size: 320x240 pixels
Q: Can I offer different perks or change perk pricing?
A: Yes, you can add, edit, and remove perks the same way you can when your campaign is live. Any unclaimed perks can be edited. However once a perk has been claimed by a contributor, it cannot be edited—only hidden.
Q: Should I offer different perks or change the price of a perk?
A: Contributors often give multiple times to the same campaign, so offering a unique new perk, just for previous contributors, is an easy way to thank them for helping you reach your goal. In addition, it can also help re-engage a loyal audience that’s already shown how much they care about your campaign.
Q: What you can and cannot edit when in InDemand?
A: You can edit the same things in InDemand that you can with your live campaign. This includes your campaign video, title, tagline, pitch description, media, team, payment type and information, URL, updates, and perks.
You still will not be able to edit your funding goal, your campaign’s funding type, your PayPal account, your campaign’s currency, whether or not it is a nonprofit, or any perks already claimed by a contributor.
Q: Can I change my campaign goal?
A: No, your campaign goal is locked from your original campaign, and cannot be edited.
Q: Will my campaign total funds raised increase?
A: Yes, your InDemand page will show total funds raised.
Q: Can I raise funds for a different product or cause, with my existing InDemand?
A: No. InDemand is intended to continue raising funds for the product you raised funds for during your deadline funding. If you are interested in raising funds for the development of a new product, cause, or idea than the one you raised funds for during your deadline funding, you'll need to create a new Indiegogo campaign for the new project!
We've seen lots of successful campaign owners go on to raise funds for new projects, and transition their new projects into InDemand after their successful campaign. Here are a few great examples you can review to get ideas on how to engage your current audience for your new project:
Q: What are the fees for participating in InDemand?
A: Platform fees in InDemand are 5% if you ran your campaign on Indiegogo, 8% if you ran your campaign on another platform, and higher than 8% if you ran on another platform and receive additional support from our team (plus applicable Third Party Payment Processing Fees.) Contact us for more information.
- For more information on standard fees and pricing, see our article on Pricing.
Q: When do I get my money?
A: Funds raised via credit card are sent to your bank account (less Indiegogo fees) within 15 business days after your campaign's deadline. Following disbursements take place every four weeks. Note: It can take 3-5 business days for funds to arrive in your bank account.
Funds raised via PayPal are disbursed to your PayPal account (less Indiegogo fees) within 15 business days after your campaign's deadline. Following disbursements take place every four weeks.
Funds raised for verified non-profit campaigns follow the same disbursement schedule in InDemand as they do with live campaigns. FirstGiving disburses funds to the non-profit organization on a monthly basis.
For more information on normally scheduled disbursements, see our article on When do I get my money?
For more information on the status of your campaign’s funds, please visit the "Funds" tab on your Campaign Dashboard.
Q: Can I add PayPal or Credit Card payments to my campaign?
A: The payment options you have selected for your campaign will automatically roll over when entering InDemand. You can add or remove payment options to your campaign the same way you can pre-deadline. Learn more about How to Set Up Payment Types.
Q: Will Indiegogo send me a 1099?
A: Indiegogo will send U.S.-based campaign owners who have met both the below criteria 1099-K forms:
- Your campaign had $20,000+ disbursed by Indiegogo (excluding PayPal disbursements). PayPal issues their own 1099Ks.
- Your campaign had more than 200 contributions.
If your campaign does not meet this criteria then we suggest seeking advice from your tax accountant on how to report your funds.
Communicating with your audience
Q: What is Indiegogo telling my audience about the state of my project?
- Visitors will see that your campaign has ended and is still offering perks or accepting contributions.
- Visitors will see the total funds raised while your InDemand page continues to update.
- Visitors will be able to contribute to your campaign or select a perk.
Q: What should I tell my audience?
A: It’s important to keep your campaign page updated, for both previous contributors and new visitors alike.
Here are four easy steps to keep raising funds now that your campaign has ended:
1. Update your story:
Edit your campaign text, tagline, or campaign video to show visitors your campaign has ended and is now in InDemand.
2. Assess your perks:
Modify or adjust your perks or pricing as needed. Remember: You can always hide, add, or edit perks.
3. Inform your followers:
Let your followers know why your campaign is continuing to raise funds after your campaign has ended, and what they can do to help.
4. Share your campaign:
Reach out to your broader community, and encourage them to spread the word.
As with any stage of raising funds on Indiegogo, transparency can help your contributors feel engaged and at ease. Don’t forget to tell a compelling story: If enthusiasm from contributors made you want to keep growing your community, or keep offering a specific perk before it’s available to the mass market, let your audience know.
Q: How do I contact my previous contributors only?
A: Since you’ll have funds from individuals who’ve contributed at different times, you may want to direct ongoing communications to all contributors, or to a specific group.
Campaign updates work the same way for a live campaign as they do when in InDemand: Updates are sent to all your followers. If you wish to contact a specific group, simply download contributor email addresses in a .csv file. You can send a message through your own mail-client to contributors from any date range you determine.
Q: Will my URL change?
A: It’s the same campaign page and URL, so you don’t have to redirect traffic and you can keep the same search engine rankings.
Q: How will Indiegogo promote my campaign?
A: The same promotion methodology applies for live campaigns as in InDemand: Campaigns will appear with others on Indiegogo.com. We also regularly feature campaigns on our homepage, category pages, blog, newsletter, and social media pages, yet we don’t select the campaigns that are featured; campaigns earn featured spots by staying active.
Whether creating a new perk or sending out updates, it’s easy for your followers to continue participating.
One simple way to encourage contributors to share your campaign is with a referral contest. Having a basic referral contest, or even updating your current contest, if you have one, is an easy way to keep contributors engaged.
Q: Should I continue to direct traffic to my campaign page, my own website, or both?
A: You will be able to continue accepting contributions on your campaign page, which will always show the funds you raised during your campaign. Any visitor will be able to contribute, so we recommend continuing to direct traffic to your campaign page.
Dashboard: Tracking & Analytics
Q: How do I track my campaign’s performance during InDemand?
A: Keep tracking your campaign analytics through your campaign dashboard to learn more about your audience. All four of the same tabs (Campaign Insights, Perks, Contributions, and Funds) will be available to you.
You can see all the funds raised throughout your entire campaign, or filter contributions between your live campaign and campaign in InDemand. It’s easy to compare analytics for each period separately.
Find more great tips for your InDemand page, in our Blog:
- 5 Easy Tips for InDemand Success
- Maximizing Crowdfunding Campaigns InDemand
- Dr. InDemand, Or, How to Turn Your Indiegogo Film Campaign into a Movie Franchise