Indiegogo is the only crowdfunding platform where you have the option to keep all your funds even when your campaign does not reach its goal.
Flexible Funding: Keep Your Money No Matter What
Choose flexible funding if any amount of money will help you reach your campaign objective and you'll still be able to fulfill your perks. Flexible funding is suitable for almost all the campaigns on Indiegogo. With flexible funding, you keep all funds, even if you do not meet your goal!
If you decide to choose flexible funding, make sure you communicate regularly with your backers. For more information on giving your backers excellent support, see our article here.
For more information on the payment options available to you depending on your campaign's currency and funding structure, please see our article here.
Fixed Funding: Keep Your Money Only if You Meet Your Goal
If flexible funding doesn't seem right for you and you have a strict go/no-go threshold, you can run a fixed funding campaign instead. With a fixed funding campaign, you only keep the funds you raise if you meet your funding goal. If your campaign does not meet its goal by its deadline, all your backers will be refunded by Indiegogo within 5-7 business days.
Choose fixed funding only if your campaign objective requires a minimum amount of money to be accomplished, and if you cannot fulfill your perks without raising the full goal amount.
Choose your funding structure wisely, as it cannot be changed once you launch your campaign.
For details on pricing, please see our help article Fees & Pricing.