When to Launch Your Campaign
The best date for your campaign to start is when you are completely prepared and ready to start. To succeed, it is vital to spend ample time working on your campaign, optimizing it before you go live.
We find that successful campaigns launch on a Monday or Tuesday as backers are more engaged with their email early in the week. Launching at the start of the week helps campaigns gain momentum in the following days. To increase your odds of success, consider a soft launch.
Avoid launching during a major holiday. People are more likely to contribute when at their computers during a regular workweek.
How Long Should Your Campaign Be?
We encourage campaigners to set a campaign length of 40 or fewer days for the following reasons:
Momentum: Your campaign should be long enough that you have time to build interest and reach your audience, but not so long that it becomes background noise.
Engagement: The longer the campaign, the harder it is to continue to keep your audience engaged, excited, and contributing.
Urgency: Seeing that a campaign has just a few days remaining creates a sense of urgency for potential contributors, motivating them to act now, rather than later.
Resources: Take into account that you’ll be closely managing the campaign through its duration; you may not want to dedicate 60 or more days to it.
Also, make sure to factor in the amount of time that it will take for your funds to be disbursed following your campaign. We recommend you leave three weeks - 15 business days - between the end of your campaign and the date you need your funds.
While preparing for your upcoming campaign, we recommend you take a look at these great blog posts. They are full of ideas and great resources for planning your campaign:
- A Pre-Launch Guide For Successful Campaigns
- 30 Days From Launch: 4 Things Every Campaigner Should Do
- Expert Tips for Running a Successful Crowdfunding Campaign