When running a campaign, you want to start building momentum as early as possible.
Note: Your campaign will only appear in search results for the first 48 hours after launch. After that two-day period, you need at least two contributions to be searchable.
The first two days of your campaign are the most crucial for you to start promoting your page and getting early contributors. Planning your campaign promotion before you launch will help you make the most of your first 48 hours.
People who click on a link to a campaign page from a direct, personalized email tend to contribute 25% more on average than other visitors.
- Write down the email addresses of everyone you know - family, friends and colleagues - who you think may contribute.
- Send them personalized, individual emails requesting that they consider contributing to your campaign.
- Mention your goal amount. People will be more likely to contribute to a campaign with a reasonable, achievable goal.
- Highlight your featured perk and a few at higher contribution levels.
For more tips, see this article.
Have several team members
The more people you have on your team, the wider your immediate network of contacts. Have each team member be responsible for reaching out to their contacts both through email and social media.
Listing your team members on your campaign also shows contributors who is behind the campaign, allowing them to have more visibility into your project and more information when evaluating your campaign.
Team Members also can help by being extra pairs of eyes to review and give feedback on your campaign before launch. Additionally, many hands make light work- think strategically about which team members can do what on your campaign.
- If you have a great writer, have them pair with someone who can create visual content to make the most compelling campaign story possible.
- Have one person who is a social media guru? They can do all the social media planning and posting, replying to comments on social media, re-tweeting mentions, and sharing pre-written posts with the rest of the team for them to use on their own social media.
- Be sure to have one person responsible for answering questions posed to you through Direct Messages and Comments on your campaign page. Quick, concise replies to contributors and potential contributors go a long ways to creating that important sense of community.
Use share tools
Social media is one of the best and fastest ways to get the word out about your campaign. The share tools on your campaign page will track how many times your campaign has been shared on social media.
Use printed materials
Some campaign owners promote their campaign at special events they attend or host. Having some printed materials like cards or flyers with your campaign’s image and URL can help spread the word. If you're running a campaign to benefit your local community, you might find local businesses willing to post your flyer. See this blog post for more information.