After your campaign ends, the campaigning part of your project is over, and you enter the follow-up and perk fulfillment part of your campaigner experience. During this time, it is vital to keep your contributors and community engaged and happy with continuous communication on your project’s progress and perk fulfillment timeline (if applicable). There are several ways you can communicate to your contributors via Indiegogo:
Promote a sense of community and keep your contributors happy by continuing to send updates regularly (Click “Update” tab on your campaign page). Set the expectation for your contributors right after your campaign ends on how frequently you’ll be updating them. Every two weeks to once a month would be a good frequency for you to send updates. In your updates after the campaign ends, some important pieces of information you may include are:
- Your project timeline, progress, or delays.
- Any visual content such as images of prototypes, sample perks, videos, or visual project timeline. This way you convey information in an engaging manner.
- Your direct contact information if necessary, so that contributors may reach out to you for any post-campaign questions.
- The date of your next campaign update and make sure you post it then.
It is important to note that if there are any changes to your project or your ability to fulfill your perks, communicate with your contributors immediately. Your contributors will appreciate your prompt communication and transparency. In addition, people tend to be forgiving when they are kept in the loop, even you may be delaying perk fulfillment or unable to fulfill perks.
Contact individual contributors
You may need to contact certain contributors individually to communicate specific information such as your gratitude towards large-amount contributors, any delays in perk fulfillment for contributors claiming specific perks, or request for more information from specific contributors regarding their preferences towards certain perks (for example: t-shirt size, color, their updated shipping address, if any, etc). All the information you need to contact individual contributors is located on the “Orders & Donations” tab of your campaign Dashboard.
The "Orders & Donations" tab includes:
- Names and email addresses of your contributors
- Shipping information
- Perk selected
- Contribution amount
- All of this information can also be exported as a CSV file.
Continue replying to contributor comments / messages / questions
Contributors will likely continue commenting on your campaign page or sending you direct messages via your Indiegogo profile to ask you questions or post feedback. We strongly suggest that you continue communicating with your community by replying to these comments and private messages. In addition, if you see repeat questions or comments from your community, you may also address them altogether by sending an FAQ-type update to all contributors.