Before you even think about creating a crowdfunding campaign for your film, you should first consider where your crowd is coming from and how to grow these relationships into a solid foundation. Think of it as your pre-production phase, and give yourself several weeks to prepare. Here are a few tips to help you get started.
- Support other filmmakers - Support other filmmakers by commenting on their posts, and share your favorite resources, as well. Build relationships online just like you would offline, by giving and receiving, slowly building mutual trust.
- Use social media to cultivate a following - Be thoughtful about how you use Facebook and Twitter. Interact with people in a meaningful way to create conversation.
- Start a blog - Make sure your posts are relevant both to your audience and your project.
- Be authentic - Your crowd wants to know who you are. Don’t be afraid to get personal. Your audience will respond to your passion.