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Self-Serve Digital Placements (beta)

Overview

Indiegogo offers a variety of promotional opportunities designed to enhance your campaign’s visibility and reach. Our self-serve digital placements (currently in Beta) allow campaign owners to opt into email and on-site promotions directly through an interface—making it easier than ever to get your project in front of potential backers.

With this tool, you can:

  • Express your interest in having your campaign featured in Indiegogo’s promotional placements (additional take rates apply)
  • Upload your creative assets
  • Edit your promotional copy
  • Preview how your placement will appear
  • Track the status and scheduling of your placements—all in one place

Want to Join the Beta? 

To request to join the Beta, simply fill out this form. If selected for the Beta, you will be sent a link to opt-in to digital placements.

👉 Just a heads-up: you’ll need to have a campaign already in progress (either in Draft, Pre-Launch, or Live status on Indiegogo) that meets Indiegogo’s guidelines. Not all eligible campaigns will be included in the Beta. Digital placements include an additional take rate on top of the platform fee—this will be communicated when you receive your opt-in links.

(Don't have a campaign started yet? Check out our resources page to help you get going.)


What Happens After You Opt-In

Once you have opted into our digital placements, the following process will unfold:

  1. Marketing Team Curation:
    • Our marketing team reviews all campaigns that have opted in.
    • Selected campaigns are then curated for inclusion in our newsletters and on-site promotional placements.
  2. Compliance Review:
    • The Trust & Safety team evaluates the campaigns that marketing has selected to ensure that they comply with Indiegogo’s Terms of Use.
    • This step ensures that all featured campaigns maintain the quality and integrity of our platform.
  3. Placement Tracking:
    • You can track the status of your placements within the My Placements table on the Placement tab in your Campaign Editor. 
    • Please note that placements are subject to change based on ongoing evaluations and circumstances.

PLEASE NOTE: No Guaranteed Placement. While opting in significantly increases the likelihood of being featured, it does not guarantee placement of your campaign. 

 

Need Assistance?

If you have any questions or require further assistance with opting into digital placements, please contact your campaign strategist.

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