Step-by-step Guide on How to Setup CAPI Pixel

Note: this does not cover verifying a domain or sharing the pixel with IGG, please refer to other guilds to complete those steps. 

1. Create a pixel from your ad account
   Please go to your left-hand side of the Event Manager and look for the green + icon to add in a new data source.
   
2. Select “web” as the new way of delivering data
   
3. Select “conversions API “to set up your web events.
   
   
4. Name your pixel the same as your campaign title. We recommend doing that so we are able to locate your pixel when you share access with the IGG Business Manager.
   
5. Finish pixel set up and follow “continue pixel set up”
6. Then click through the carousel
   
7. Select “manually implement API”
   
   

8. Select the events you would like, in the example here, we are setting up events for “view content”, “ Add to cart” and “purchase” 

   

9. For each one of the events, please select the following parameters: 
   

   • Event Source URL
   • Client IP Address-Do Not Hash
   • Client User Agent- Do Not Hash
   • Click ID (fbc) Cookie - Do Not Hash
   • Browser ID (fbp) Cookie- Do Not Hash
   • Event ID (for Purchase event only) 

   The examples here set up the five parameters for all “add to cart”, “purchase” and “view content” events. 

   
   
   

   
   
10. Finish setup
    

11. To find your pixel ID from the pixel you just created.

    1. Go to data sources on the left-hand side of your Facebook business manager. 
       
    2. Look for the pixel you are using for the CAPI solution. Pixel ID is listed below your pixel name.