Indiegogo offers the ability to track traffic sources by creating unique URLs that you can hand out to the world. This allows you to create multiple referral links that are all assigned to the same Indiegogo account. Your Referral dashboard will show the sources segmented out by each unique URL.
How to create your custom URL
Creating a referral tracking URL is easy! Simply login to your Indiegogo account and navigate to your campaign Dashboard’s Referrals tab. From there, click the “Create a Custom URL” button, and enter your preferred referral code code. The custom referral tracking url will be generated automatically and should look something like this.
The referral code can be whatever you’d like but we recommend keeping it short and descriptive. For example, if this is a link you’re going to use to track Facebook referrals, you could use the code fb-ref. If you're running multiple Facebook referral campaigns you could even split them up by creating two URLs with different codes, for example fb-01 and fb-02. Custom codes can be up to 20 characters and should contain only letters, numbers and dashes. That’s all you need to start tracking different referral sources using the same Indiegogo account!
- Note: We record the referral, then any referral (iggref or custom refs) are stripped and the URL changed to the regular campaign URL.
I want to use this while linking directly to a perk at checkout
Some campaign owners want to link their customers directly into the checkout page with a standard perk already selected. You can still use custom tracking for this but you'll need to modify your URL a bit and add some parameters.
First you'll want to start off with your URL that goes directly to the checkout page. From your campaign page, click on a standard perk and copy the url in your browser’s address bar. It should look something like this, where XXXXXXX is the Perk ID
https://www.indiegogo.com/projects/my-campaign-title/payments/new?perk_id=XXXXXXX
You then will be adding in some parameters for the custom referral after the perk ID. The parameters correspond to the three additional components used above to create your referral link. The parameters are:
- i=reft - this identifies it as a referral link
- a=account id - the referral account ID
- t=referral code - the code you'd like for this referral link
Using the example referral link from above, the completed URL would look like this:
https://www.indiegogo.com/projects/my-campaign-title/payments/new?perk_id=XXXXXXX&i=reft&a=9140189&t=fb-01
I want to use this while linking directly to a Secret Perk
You can also use custom tracking for Secret Perks but you'll need to modify your URL a bit and add some parameters.
First you'll want to start off with your secret perk URL. You can copy the link directly on your Campaign Editor’s Perks tab and should look something like this:
https://www.indiegogo.com/projects/CAMPAIGN_ID/x/INDIVIDUAL_ACCOUNT_ID?secret_perk_token=SECRET_PERK_TOKEN_ID
You then will be adding in some parameters for the custom referral. The parameters correspond to the three additional components used above to create your referral link. The parameters are:
- reft - this identifies it as a referral link
- account id - the referral account ID
- referral code - the code you'd like for this referral link
Using the example referral link from above, the completed URL would look like this:
https://www.indiegogo.com/projects/CAMPAIGN ID/reft/INDIEGOGO ACCOUNT ID/INSERT CUSTOM REFERRAL?secret_perk_token=SECRET PERK TOKEN ID
https://www.indiegogo.com/projects/2817509/reft/20443751/REFERRAL?secret_perk_token=32211333
https://www.indiegogo.com/projects/shanes-board-game/payments/new?perk_id=128484010&i=reft&a=9140189&t=fb-01
Can this be used in conjunction with Google UTMs?
UTM parameters for Google Analytics can still be used alongside our custom referral tracking. You can just add your UTM parameters in as additions to the URL.
How can I see the results of these referral URLs?
You can view all of your referral data by logging into Indiegogo and visiting your campaign. Click on the Referrals tab on your Dashboard in your left-hand navigation menu. You will see data on all of the referrals related to your campaign. Any referrals that are linked to one of your custom referral URLs will show that URL’s code in parenthesis next to the name.
It is important to note while testing that if you make a contribution while logged into an account that has the same ID as the ID in your referral link, that referral will not count - you can't refer yourself!
Is this the same thing as Google Analytics?
While this is similar to what can be done using Google Analytics UTM tracking, this feature is part of the Indiegogo platform and will allow you to view this data directly in your Indiegogo dashboard rather than a third party solution. We recommend that you choose the platform you are most comfortable with using but if you do decide to use both, keep in mind that the numbers you are looking at may not match up since different platforms often use different criteria for their results.
- Note that the referral must immediately make a contribution after clicking on the Custom URL. If they visit other pages or websites, or leave and come back to the campaign later to contribute, their contribution will not be counted as a referral.