Your funding goal is one of the key parts of your campaign, so it’s worth putting some extra thought into it. A realistic goal not only boosts your credibility but also shows potential backers that you’ve carefully planned for the costs of bringing your idea to life.
We suggest setting your goal at the minimum amount you need to finish your project and deliver your perks. This approach helps your campaign gain momentum faster. Just a heads-up: the minimum goal for any campaign is 500 (USD/CAD/GBP/EUR/AUD), whether you choose fixed or flexible funding. Don’t forget to factor in Indiegogo's fees, and our Reserved Funds feature when deciding on your goal.
Raising the first 30%
Most successful campaigns start by rallying support from their own networks—about 30% of their funds come from friends, family, and existing supporters. To estimate your goal, try listing the people who might support you and the amounts you think they’d be comfortable contributing. That total represents around 30% of your goal.
When new visitors see others backing your campaign, it builds trust and encourages them to join in. This early support also creates momentum, which you can use to attract more attention through marketing and press.
Remember, your funding goal isn’t a cap—it’s a starting point. On average, campaigns that reach their goals surpass them by 42%. And if you don’t meet all your needs in one campaign, that’s okay! You can run additional campaigns for different stages of your project.
Review Your Goal Before Launch
Once your campaign is live, your funding goal is locked in, so it’s important to double-check everything before you launch. Remember to account for fees and the cost of fulfilling your perks, like shipping expenses. Shipping costs are counted in your campaign total funds, so be sure you account for these additional costs when calculating your campaign's goal.